Myridian ("we", "our", or "us"), the trading name of Padria Ltd (Company Number 11674576), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website at www.myridian.co.uk, use our AI-powered automation services, or interact with us in any capacity.
By accessing our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this policy, please do not access or use our services.
2. Data Controller
Myridian, a trading name of Padria Ltd (Company Number 11674576), is the data controller responsible for your personal data. For any enquiries regarding this policy or your data, please contact us at info@myridian.co.uk.
3. Information We Collect
We collect and process the following categories of personal data:
3.1 Information You Provide Directly
Contact Information: Name, email address, phone number, job title, and company name when you enquire about our services, request a consultation, or subscribe to communications.
Communication Data: Messages, feedback, and correspondence you send us, including via our AI chat assistant ("Olivia") and contact forms.
Account Data: Credentials and profile information if you create an account to access our platform or client portal.
Business Data: Operational data, workflows, documents, and datasets you provide to us for the purpose of implementing AI automation solutions.
3.2 Information Collected Automatically
Device & Browser Data: IP address, browser type and version, operating system, device identifiers, screen resolution, and language preferences.
Usage Data: Pages visited, time spent on pages, click patterns, referral sources, and navigation paths.
Cookie Data: Information collected through cookies and similar tracking technologies (see our Cookie Policy for details).
Chat Session Data: Session identifiers and interaction logs from our AI chat assistant for service improvement and continuity.
3.3 Information from Third Parties
Analytics Providers: Aggregated and anonymised usage data from services such as Google Analytics.
Business Partners: Referral information from partners or affiliates who direct you to our services.
Publicly Available Data: Professional information from public sources such as LinkedIn to better understand our prospective clients.
4. How We Use Your Data
We process your personal data for the following purposes:
Service Delivery: To provide, operate, and maintain our AI automation solutions, including building, training, and deploying custom AI agents tailored to your business.
AI Model Training & Improvement: To analyse patterns within client-provided data (in anonymised or aggregated form where possible) to improve the performance, accuracy, and capabilities of our AI systems.
Communication: To respond to your enquiries, send service updates, provide technical support, and deliver requested consultations.
Personalisation: To tailor our services, recommendations, and communications to your needs and interests.
Analytics & Research: To analyse usage trends, measure the effectiveness of our services, and conduct internal research to enhance our offerings.
Legal Compliance: To comply with applicable laws, regulations, and legal processes, and to protect our rights, privacy, safety, or property.
Marketing: To send you promotional materials about our services, events, and industry insights where you have given consent or where we have a legitimate interest to do so.
5. Legal Basis for Processing
We process your personal data on the following legal bases:
Contractual Necessity: Processing is necessary for the performance of a contract with you or to take pre-contractual steps at your request.
Legitimate Interests: Processing is necessary for our legitimate interests, including improving our services, marketing, fraud prevention, and network security, provided these interests are not overridden by your rights.
Consent: Where you have given clear consent for us to process your personal data for a specific purpose, such as marketing communications or non-essential cookies.
Legal Obligation: Processing is necessary to comply with a legal obligation to which we are subject.
6. AI-Specific Data Processing
As an AI company, we wish to be transparent about how data interacts with our artificial intelligence systems:
Client Data for AI Solutions: Data you provide for the purpose of building custom AI agents is processed strictly within the scope of your engagement. We do not use one client's proprietary data to train models for another client without explicit consent.
Automated Decision-Making: Our AI systems may make recommendations or process data automatically. Where automated decisions significantly affect you, you have the right to request human review.
Data Minimisation: We employ data minimisation principles, processing only the data necessary for the stated purpose. Where feasible, we anonymise or pseudonymise data before using it in AI training.
AI Chat Assistant: Conversations with our AI chat assistant Olivia are logged and may be reviewed to improve service quality. These logs are retained for a maximum of 12 months unless a longer retention is required for ongoing service delivery.
7. Data Sharing & Disclosure
We may share your personal data with:
Service Providers: Trusted third-party vendors who perform services on our behalf, such as cloud hosting, analytics, payment processing, and customer support tools, subject to contractual data protection obligations.
AI Infrastructure Providers: Third-party AI platforms and APIs (such as large language model providers) necessary to deliver our services. Data shared with these providers is governed by strict data processing agreements.
Professional Advisers: Lawyers, auditors, and insurers where necessary for professional advice or compliance.
Legal Authorities: Where required by law, regulation, or valid legal process.
Business Transfers: In connection with any merger, acquisition, or sale of assets, your data may be transferred as part of the transaction.
We do not sell your personal data to third parties.
8. International Data Transfers
Your data may be transferred to, and processed in, countries outside of your jurisdiction. Where we transfer data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs), adequacy decisions, or other lawful transfer mechanisms as required by applicable data protection legislation.
9. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Specific retention periods include:
Data Type
Retention Period
Contact & enquiry data
24 months from last interaction
Client project data
Duration of engagement plus 36 months
Chat assistant logs
12 months
Analytics data
26 months (anonymised)
Marketing consent records
Duration of consent plus 12 months
10. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete data.
Erasure: Request deletion of your personal data, subject to certain exceptions.
Restriction: Request restriction of processing in certain circumstances.
Portability: Receive your data in a structured, commonly used, and machine-readable format.
Objection: Object to processing based on legitimate interests or for direct marketing purposes.
Withdraw Consent: Where processing is based on consent, withdraw your consent at any time without affecting the lawfulness of prior processing.
Automated Decisions: Request human review of decisions made solely by automated means that significantly affect you.
To exercise any of these rights, please contact us at info@myridian.co.uk. We will respond within 30 days.
11. Data Security
We implement robust technical and organisational measures to protect your personal data, including encryption in transit and at rest, access controls, regular security assessments, and employee training. While no system is entirely secure, we are committed to maintaining industry-standard safeguards appropriate to the sensitivity of the data we process.
12. Children's Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via our website or by direct notification. The "Last updated" date at the top of this policy indicates when it was last revised. Continued use of our services after changes constitutes acceptance of the updated policy.
14. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us: